Cyber Monday is a term for online sale which was first used by Shop.org in 2005. This day is the Monday that comes right after Thanksgiving. However, the term and the holiday itself was not so popular. But as the internet accessibility has gone up, Cyber Monday has grown into a huge phenomena. The increasing trend of online shopping has increased the sales on cyber Monday even further.
In the years 2017 and 2018, cyber Monday surpassed Black Friday to become the year’s biggest shopping day. It has now become more of a cyber week, and initiates a huge sales revenue every year. You can check out the salecybermonday.com site to have an idea of that cyber Monday sales look like.
The Reason of Cyber Monday’s Popularity
The people buying from cyber Monday are really clear about why they love to buy on this day. Around half of the buyers say that they like cyber Monday shopping because of it’s 24 hour convenience. A huge majority also mentions that they shop online to avoid big crowds that are seen on black Friday. This also lets them compare prices easily before buying.
The main reason for the popularity of cyber Monday are the strong deals offered by most of the retailers. You can even get free gifts and one time exclusive deals when you buy on cyber Monday.
Mobiles And Social Media
Social media has become one of the best marketing tools for retailers these days. Most of the customers find it easy to just go to a company’s social media page to know more about cyber Monday sales. However, you should check out a retailer’s reviews on the internet before buying from them.
Since most of the online shopping is being done from mobile phones these days, retailers make sure that their websites are optimized for mobile phones. That is why the cyber Monday is getting bigger every year.