Brand designers are a lot more important to a company and brand than one might think, really. I understand that a lot of the times, people pay attention to other aspects of the business and that is not a terrible thing to do but remember, your brand is also just as important as anything else and you should always keep that in mind.
Now, whether you have an in-house brand designer, or you are looking to hire a freelance brand designer, it is better that you are aware of what they are and what they can do because otherwise, you are going to spend a lot of time wondering about the decisions that you should have made.
With that said, you should look at the things that you should know about hiring a brand designer because it is important that you are looking at these things.
They Are Not Graphic Designers
A lot of the times, people are under the impression that brand designers and graphic designers are the same people but that is not the case. A graphic designer is responsible for taking care of aspects such as the visuals, images, graphics, typeface, colors, and more. Whereas a brand designer will focus on designing a brand, a copy for your brand, along with the elements that will suit your brand and the ones that will not.
They Are Important For Brands
One more thing that you should be aware of is that brand designers are a lot more important for brands than you might think. Sure, smaller brands might not need one, to be honest but if you are looking towards a larger, more established brands, then being a designer is always going to be of great help.